Where eBay is going wrong
September 1st, 2008Social media consultant Laurel Papworth is not afraid to call out the big guys on their bad social media strategies. She recently wrote an article, titled eBay turns to the dark side, for online magazine Crikey on the blunders that are causing loyal users of eBay to turn against the popular auction site. The article has been republished on Laurel’s own blog for those readers who are not Crikey members.
Laurel will be speaking this November at the Edge of the Web conference on How to Develop a Social Marketing Campaign – no doubt with tips on how to avoid eBay’s mistakes!
